The Art of Influence: Communication Tactics that Boost Optical Sales

Join Kate Virzi from Marketing4ECPs and Kayla Ashlee from Spexy for an engaging conversation on how communication can directly impact patient experience and drive optical sales. From first impressions at the front desk to confident product recommendations, this webinar explores practical tactics that help patients feel seen, heard, and comfortable, ultimately increasing your capture rate. We’ll cover strategies for effective greetings, body language, tone of voice, and more. Walk away with simple yet powerful tools your team can use right away to build stronger connections, create trust, and boost optical performance. Don’t miss this opportunity to level up your communication strategy and influence patient decisions with confidence.