MARKETING MATERIALS

Top 5 Marketing Trends In 2024 For Optometry Practices

ChatGPT Marketing Prompt Cheat Sheet

How To Optimize Your Social Media Profiles For Facebook And Instagram

Steps To Becoming An Eye Care Social Media Manager

2023 Marketing Playbook

The Ultimate Guide to Google Ads and Facebook Ads

5 Things Every Practice Needs to Do On Google

Gain access to our 5 Things Every Optometry Practice Needs to Do On Google eGuide where we walk you through the Google applications you should be using.

Google offers more than a search engine, and practices need to understand all the different ways they should be investing in Google Marketing. Join Directors of Accounts and Strategy, Nicole Hopf and Account Manager, Robin Laurenson, in one of the most practical and impactful webinars we will host in 2022. If you conquer Google, you will grow your practice, period!

Google My Business: What the Heck Is That?

Getting your business name out there requires strategic marketing tactics to drive traffic and get patients into your practice’s door. You’re a busy eye doctor, so you likely don’t have time to act as a digital marketer, too.

But, there’s one handy tool that helps you increase your visibility online where most people will find your practice: Google My Business (GMB). Creating a profile for your business is one small step that makes your business stand out, appearing on Google Search and Google Maps.

The best part? Setting up a GMB profile is free.

Google My Business Basics

Google My Business enables you to take control over your listing on Google. With your GMB listing, you can engage with customers, post updates, list your products and services, add a link to book online, and more. You can ensure that your information is always updated and accurate. A GMB profile allows Google to understand your business and provide your potential clients with an overview of your business and the information they want to know before choosing you.

You’ll have to manage your profile, but Google has made this easy. Keep your listing current through the Google My Business app, Google Maps, Google Search, or Google My Business website.

Even if you already have a website and you consider your business to be relatively visible online, it won’t hurt to set up a GMB profile, as well.

Build Trust in Your Brand

When you set up a GMB profile, Google will ask that you verify your business. You can verify your business over the phone, through SMS, or by receiving a postcard to your business address from Google.

A potential client who sees a business profile on Google Search or Maps can trust that the business has been vetted by Google in order to appear.

Simply showing up on the search results page gives your online presence a boost. It tells the client that you’re legit. Think about when you research companies, restaurants, stores, what have you, online. You’re more inclined to click the names with a well-established online presence, right? So, if you’re not doing the same for your own business, ask yourself why not.

Get Searched & Seen

If Google has your practice’s information in the form of a GMB listing, it can draw from it when someone searches for eye care in your area. Without a GMB listing, your business doesn’t stand a chance of appearing in the Local 3-Pack.

For those not in marketing, you may not know what the Local 3-Pack is. This moniker describes the 3 prominent listings that appear under the Google Map when someone searches “near me” or similar. Google curates the 3 most relevant sites to display. So if you have excellent search engine optimization (SEO) on your website and a GMB profile, your chances of appearing significantly increase.

Inform & Engage Your Potential Patients

Contact Information

Your GMB listing displays pertinent information for clients trying to reach you and find you. It will have your address, hours, and contact information. You want clients to be able to reach you easily.

Remember to make sure these details are consistent across all social media channels where they’re listed. Also, if you’re targeting local customers, ensure your phone number is local, too.

Promotions & News Updates

You can keep your clients informed about special promotions your practice may have or news updates you want to share. With your GMB listing, you’ll be able to post short messages that enable your clients to know exactly what’s happening with your business. Are your hours adjusted for some reason? Post it. Do you have a summer promo coming up? Let everyone know.

Call-to-Action

On your GMB listing, you can encourage engagement with your clients right away. You have the option to add a Call-to-Action (CTA), such as Book Online, More Information, and Call Now. Consider that kind of convenience for someone searching your practice to book an appointment, and it only takes one click to get them there.

If you’re curious about how much engagement your listing creates, you’ll have the option to track user engagement in your GMB profile. It’s all there for you! And it’s free.

Chat in Real-Time

Through the Google My Business app, you can set up a messaging channel that will notify you when a potential client has asked a question on your business listing. You can answer right away, conveniently giving them the information they need—meanwhile, you’re connecting directly with a lead!

Reviews for the Win

Seeing reviews of a business hugely impacts decision-making when browsing through listings. When clients find your business, your ratings allow them to get a feel for your business before clicking through.

With Google My Business, your ratings will appear in your listing. You want to gather as many positive reviews as you can to load this page. Give your clients plenty of opportunities to learn about your business through other clients’ experiences. To get reviews, you can ask previous clients to give you feedback. Some eye doctors will offer an incentive in exchange for a review. You’ve got options!

Remember: always respond to your reviews—even the negative ones. We often hear of clients choosing a particular eye doctor because of how that doc handled a lower rating in their response. It shows that you genuinely care about the patient experience when you offer ways to improve a negative one.

Set Yourself Up for Success

If you haven’t set up your listing on GMB, consider this article your sign. And if you don’t know where to start, Marketing 4ECPs provides a free downloadable resource with 8 steps to get your business set up on Google My Business. You can find it here on the Optical Prism website: (insert link)

Once your listing is live, keep your profile current with promotions or news, and accurate business hours. Always respond to your reviews and messages as they come in. Having a killer GMB profile entices clicks like you won’t believe.

Dry Eye Resources

We have created these two FREE resources you can use to market your eye care practice! Use our “What is Dry Eye” eGuide to educate and inform your patients and then support your marketing with themed social posts.

Gain access to our comprehensive What is Dry Eye eGuide, which includes valuable information that you can pass along to your patients (e.g. print it for them, send it in an email, make it available for download on your website, etc.)

Contact Lens Downloads

Are you ready to increase your sales for contact lenses? Check out our free social media downloads that include a variety of posts that you can use to promote your business throughout the year!

• 17 Social media posts

FREE Website Audit Checklist

Your practice website is the foundation of all of your marketing, but do you really know what goes into making it fast, high-converting, and beautifully designed? Check out our FREE comprehensive website audit checklist to ensure your website is set up for success.

• Website Audit Checklist

Summer Social Media Downloads

Are you ready to increase your sales for sunglasses this summer? Check out our free social media downloads that include a variety of posts that you can use to promote your business throughout this season!

• 30 Social media posts

40 Best Marketing Strategies

The great thing about digital marketing: data doesn?t lie. You can literally track what works and what doesn?t. We see traditional marketing still working in some geographical areas and regions, whereas, digital marketing is more suited to others. This is why we decided to put together a list of the top 40 marketing ideas to help you achieve your marketing objectives and grow your eye care business.

• Digital Marketing Strategies such as website, SEO, email, and more.
• Social Marketing Strategies such as Google, Facebook, LinkedIn, and more.
• Referral Marketing Strategies such as YELP, client referrals, and more.
• Traditional Marketing Strategies such as contests, forms, speaking engagements, and more.

Eye Art Social Media Posts

If you?re looking to amplify your practice on social media platforms such as Facebook or Instagram, try these beautifully designed eye art posts. Created by our graphic designer, these posts combine artistry with optometry and will be sure to catch people?s eyes as they scroll.

• 10 Eye Art Social Media Posts

8 Ways to Safeguard your Practice

It?s easy to get caught up in the wave of panic and uncertainty right now with the world coming to what seems like a standstill? but for creative entrepreneurs, there is always opportunity.

• 8 Ways to Safeguard your Practice, including:
• How to handle cancellations and office shutdowns.
• Tele-eye care.
• Virtual support.
• And so much more!

Top 10 Marketing Mistakes

In a world where time is money, spaced-out appointments are the new normal and PPE is mandatory. We thought to provide some much-needed ammunition on how to grow your practice.

• The Top 10 Biggest Mistakes, focusing on:
• Your website
• Ads on Google
• Targeting the right audience
• Sales funnels and metrics
• Video advertising
• And more!

52 Weeks of Blog Topic Ideas

Creating content for your eye care business means connecting with your current and future patients. Blogging allows you to educate and gain trust through your expertise. Here are 52 relevant blog topic ideas to get you on your way.

• Why blogs matter.
• How to come up with blog topics.
• Why it is important to blog about topics relevant to your clients.
• How blogging can help your business.
• 52 topic ideas to get you started.

How to Write A Blog eGuide

Blogging offers an opportunity for you to brand your practice, gain visibility in your geography, and reach current and future patients with your message. By writing about hot topics and questions of interest in your industry, you are gaining a chance to earn someone’s trust, and trust gains expertise. This eGuide will teach you how to write blogs that will elevate your business!

• Why blogs matter for your business.
• What search queries really are.
• How to break down a blog idea and efficiently put pen to paper.
• How blogs can help you build organic traffic.
• How to effectively write for digital audiences.
• Blogging SEO best practices.